Only ~3% of online courses deliver sustained growth & impact, aka. Course Market Fit. Here's how they do it.
I really like your metaphor with regards to the discovery stage "Obsess less about your solution and more about about your audience’s pain - design an aspirin, not a vitamin."
If you extend this metaphor a bit, you could also put it this way (ADAV):
- Adrenalin (make your learner sweat, because challenges are more exciting than recipes)
- Dopamine (create a moment of achievement for your learner, thus s/he feels good that s/he has mastered the challenge and made good progress)
- Aspirin (give your learner the opportunity to take away something very useful for today or this week)
- Vitamin (design the learning experience so that the knowledge and skills gained will be able to create value for the learner in the future as well)
What do you think?