An step-by-step intro to the science behind the art of great Discovery
Great emphasis on the need for ‘Discovery’. I find this analogous to the way discovery happens in product design. Here’s a great resource by Teresa Torres: https://www.producttalk.org/2021/08/product-discovery/
- Continuously speak to customers
- Create opportunity maps (need, desire, want)
- Create product outcomes that map to business outcomes
- Prioritise ideas to solve for opportunities
- Test assumptions
- Measure impact
Great emphasis on the need for ‘Discovery’. I find this analogous to the way discovery happens in product design. Here’s a great resource by Teresa Torres: https://www.producttalk.org/2021/08/product-discovery/
- Continuously speak to customers
- Create opportunity maps (need, desire, want)
- Create product outcomes that map to business outcomes
- Prioritise ideas to solve for opportunities
- Test assumptions
- Measure impact