Jul 9, 2022Liked by Dr Philippa Hardman

Great emphasis on the need for ‘Discovery’. I find this analogous to the way discovery happens in product design. Here’s a great resource by Teresa Torres: https://www.producttalk.org/2021/08/product-discovery/

- Continuously speak to customers

- Create opportunity maps (need, desire, want)

- Create product outcomes that map to business outcomes

- Prioritise ideas to solve for opportunities

- Test assumptions

- Measure impact

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