Introducing the DOMS™️ ABCD Outcomes Builder
A quick & easy way to 3X learner attraction, retention & achievement
One of the most powerful indicators of the success of a course is how its outcomes [aka objectives] are written.
Research shows that poorly-formed outcomes - e.g. the common “learners will understand…” format - run a high risk of learner disengagement and drop out.
A rapid review of courses hosted on Udemy & Teachable confirms a correlation between well-written course outcomes and:
high levels of learner attraction (number of learners);
high levels of learner satisfaction (course ratings of 4.8 out of 5 and higher)
So, what’s the anatomy of a great outcome?
One the reasons that most outcomes aren’t optimised for success is that the science behind outcomes / objectives writing is pretty complex.
The DOMS™️ ABCD Outcomes Builder makes it quick and easy to optimise your outcomes for learner attraction, motivation & satisfaction by distilling the science of intrinsic motivation into a simple ABCD structure:
Here’s an example from a marketing course, before and after using the DOMS™️ ABCD Outcomes Builder:
The added benefit of the DOMS™️ ABCD Outcomes Builder is that it takes the guess work out of content and activity design by:
Driving improved course mapping, by providing an easy way of sequencing outcomes (entry → mastery) in a way that optimises for motivation.
Providing clear parameters for designing content & activity, e.g. in the example above, it’s clear that I need to provide some foundational content which sets learners up to design a content plan.
Try the DOMS™️ ABCD Outcomes Builder today and let me know in the comments below 👇 what impact it has on your course design & your learners’ motivation & achievement!
Questions, comments & challenges are always welcome and encouraged!
Happy designing, team! 👋
Want to learn & try the DOMS™️ process for yourself?
Apply for a place on my learning science bootcamp, a three week, hands-on adventure where we work together to design a course of your choice using the DOMS™️ process.
The next cohort kicks off in September. You can learn more about the bootcamp & see some example content here or jump straight in and apply now using the button below.